We amplify the transformation you lead.
SOCIAL IMPACT · SYSTEMS CHANGE · BRAND TRANSFORMATION · CIVIC POWER · ETHICAL BUSINESS · PEACE BUILDING · SUSTAINABLE GROWTH · PUBLIC PURPOSE · STRATEGIC DESIGN
THE CORE FOCUS
MARKET STRATEGY & DEVELOPMENT We guide purpose-driven organizations and future-facing companies in exploring new markets and structuring sustainable growth. Market mapping & opportunity analysis: Identifying target audiences, business channels, competitors, and unmet needs - with a focus on expansion potential and alignment with mission. Go-to-Market strategy: Designing entry strategies, value positioning, and partnership ecosystems - tailored to specific geographies, B2B & B2C contexts. Growth scenarios & roadmapping: Building clear, actionable development paths - from early-stage exploration to long-term international scale-up.
STRATEGIC PLANNING We lay the foundation for impactful and sustainable change through a comprehensive strategy. Vision and strategy development: Crafting actionable paths for long-term growth. Insight generation: Field studies, audience analysis and creative benchmarking. Collaborative innovation: Immersive workshops, co-creation sessions and product ideation.
BRANDING We shape your identity to reflect your mission and values authentically. Strategic positioning: Finding your unique place in a competitive landscape. Brand essence development: Translating your mission into a compelling platform. Creative expression: Visual identities, multimedia content and graphic design. Multi-channel alignment: Adapting your message across formats and audiences.
CAMPAIGNING We bring your vision to life through storytelling that moves and inspires. Narrative crafting: Developing stories, editorial lines and seasonal narratives. 360° Campaign: Tailored communications plan across digital, social and traditional platforms. Fundraising excellence: Designing compelling campaigns that inspire donors, blending emotional resonance with clear calls to action for sustainable growth.
AMPLIFYING We turn ideas into action and ensure their maximum reach, long-term. Narrative strategy: Translating concepts into cohesive messaging that engages. Integrated campaign management: Planning and executing high-impact initiatives. Strategic amplification: Grassroots & Public Affairs, leveraging PR, media and influencer relations to expand your voice.
THE CORE TEAM
We are two long-time allies, united by purpose and challenged by each other for 20 years.
TheCore-Lab is built on a rare kind of trust.
One forged across two decades of friendship, dialogue, creation and conviction.
We bring different temperaments, but a shared ambition: to help bold ideas find form and stay true to their essence.
Our backgrounds span strategic marketing & communication, luxury, clean beauty, NGOs, public policy, and education.
But our common ground is deeper: curiosity, clarity, care.
Together, we help brands and organizations navigate complexity with vision, coherence, and craft.
We work across EMEA & APAC, combining rigorous strategy and cultural sensitivity to connect systems with stories, ambition with impact, and mission with momentum.
